Meet Strap'd: the fashion-forward answer to our collective charm fixation, transforming phone straps into glittering extensions of personal style. Born in Hong Kong and made by ’90s kids who grew up between neon signs, busy markets, and the glitter of the harbour at dusk, Strap'd blends retro flair with polished design, elevating the humble phone strap into something worthy of front-row attention.

Hong Kong’s style is loud, colorful, unfussy… but never careless. Its energy pulses from street art murals, market stalls stacked with colour, and crowded ferry decks - each offering a palette that Strap'd draws from. Founders Alana and Rachel’s designs aim to capture that vivid richness: beads that pop, wires that curve with strength, and color combinations that feel like confetti in motion. It’s playful, it’s joyful, and it doesn’t ever sacrifice durability. Because what’s charm if it doesn’t last?

Strap'd believes your phone strap should be mood-driven, outfit-driven, even day-driven. Long crossbody styles for hands-free street wandering, sparkly beadwork for nights when glitter is non-negotiable, subtle tones for meetings or minimalist looks. Switching up straps is the kind of low-lift, high-impact styling move fashion people live for.

What makes Strap'd truly stand apart is its limited-edition philosophy. Each design is produced in small runs, often featuring unique materials like Chinese Jade, meaning no two straps are ever exactly alike. They’re collectible in the same way charms once were: little treasures you can layer, swap, and rotate… only now with the added practicality of securing your most-used accessory.

And while handbags and jewelry have long been style signifiers, Strap'd is staking its claim as the next must-have in the fashion hierarchy. Phones are practically glued to our hands, and these straps turn that fact into a style opportunity. Equal parts function and fantasy, they prove that even the most everyday object can be dressed to impress.