When it comes to wellness, the line between science and marketing can get a little… blurry. Enter Dr. Leanne Girgis, founder of Innour, who wants to change that. A doctor, mother of three, and former plastic surgery registrar, Girgis is bringing her clinical background and pragmatic approach to the beauty world - where results and research are the only things that matter.

“I never set out to start a business,” she admits. “I started Innour while working in plastic surgery, when I was searching for something natural and preventative for myself.” After experimenting with collagen products from various Australian brands and finding the results underwhelming, she began sourcing and testing collagen on her own. What started as a personal project turned into a brand that now boasts a 70%+ customer retention rate and a growing reputation for no-nonsense, science-backed beauty.

Innour’s philosophy is refreshingly clear: “beauty starts with knowledge, and knowledge starts with research.” From the very beginning, Dr. Leanne explains, “I’ve focused on research - going right back to the ingredients, ensuring everything is backed by science and proven results.”

It’s why Innour launched with a single hero ingredient: marine collagen. Far from a one-trick wonder, collagen supports everything from skin elasticity and nail strength to gut health and joint mobility. Dr. Girgis highlights that marine collagen’s bioavailability, with over 90% absorption, is what makes it especially effective. Plus, Innour takes it a step further by enhancing its formulation with antioxidants, which help fibroblasts (the cells that produce collagen) perform at their best.

Beauty That Starts With Research

While many collagen powders hover around the minimum “effective” dose, Innour takes a different approach. Each serve delivers 5 grams, with the flexibility to double up to 10 grams if you want extra support. That potency is paired with a formulation built for maximum absorption. As Dr. Leanne explains, “Our collagen is hydrolysed, which further enhances its ability to be recognised, absorbed, and utilised by the body.”

The formula is also supercharged with antioxidants, which help fibroblasts (the cells that produce collagen) function at their best.

Of course, safety is just as critical as results. “As a doctor, patient safety is everything,” she says. “That carries over directly into Innour.” To back that up, every batch is tested multiple times in certified, independent NATA labs to screen for stability, allergens, and contaminants - a non-negotiable step in her process.

What Sets Innour Apart

Breaking Down the Myths

One misconception Dr. Girgis hears often is that collagen isn’t absorbed properly. Her response: “At the end of the day, Innour’s collagen peptides are amino acids, and our bodies know exactly how to use them.”

It’s this science-first narrative that Innour uses to cut through the noise. “That’s why the results are real and measurable - it isn’t hype, it’s science,” she adds.

Balancing Motherhood, Medicine, and Entrepreneurship

Juggling a demanding medical career, three children, and a wellness startup hasn’t just influenced Dr. Girgis’s work ethic, it’s shaped Innour’s product development. “I don’t have time for products that overpromise and underdeliver,” she says. “Everything has to be efficient, effective, and genuinely backed by results.”

That same ethos extends to the brand’s sustainability commitments. Innour’s marine collagen is Friend of the Sea certified, ensuring it’s sourced responsibly from a variety of fish species to prevent strain on any single population. It’s an extra step that reflects Dr. Girgis’s long-term vision: a brand that doesn’t just support inner health, but also the health of the planet.

Dr. Girgis isn’t rushing to churn out endless new SKUs just to keep pace with industry trends. “We don’t feel the need to ‘up’ our collagen offering, because it was developed with real intention and delivers exactly what our customers need,” she says. Instead, Innour’s next wave of products will look beyond collagen to support holistic wellness - from gut health to brain clarity to optimising the body’s natural collagen production.

At its core, Innour isn’t trying to be the flashiest brand on the shelf, it’s trying to be the most trustworthy. And that might just be the secret to its staying power.

What’s Next For Innour