After a year and a half of meticulous craftsmanship, intentional design, and a deep commitment to redefining the modern woman’s wardrobe, Capsule WD has officially launched—and the response has been nothing short of extraordinary. Multiple styles have already sold out, proving that founder Ash Raso’s vision for a curated, high-quality capsule wardrobe has struck a chord with women seeking timeless, versatile pieces.

“It feels so surreal, exciting, emotional… all the feels!” Ash shares. “After pouring everything I’ve had into Capsule WD, launching feels so rewarding. Capsule is my baby, and I want everyone to love it as much as I do.”

Capsule WD’s debut collection, CWD 001, is a masterclass in precision and purpose. Every piece is designed to work together seamlessly, offering endless styling possibilities with minimal effort.

“I spent three months researching what women truly needed from their wardrobes and worked closely with leading tailors and garment technicians to bring the highest quality pieces to market,” Ash explains. “Every decision was made with intention, ensuring a strong and distinct brand DNA from day one.”

Before long, this materialized into an 11-piece collection that embodies the perfect balance of structure and fluidity, ease and elegance. Impeccably tailored blazers, sculpting dresses, and wardrobe essentials exude an effortless sophistication that redefines modern dressing.

While every item in the collection is a standout, certain styles have already achieved cult status. “The response to our two dresses has been overwhelming since we revealed them,” Ash notes. “They shape the body like nothing I’ve ever worn and just feel so luxurious.”

Yet, for Ash, the heart of the collection lies in the tailoring. “I honestly think my favourite pieces have to be our blazers. I’m incredibly proud of the quality and craftsmanship. They rival some of the most expensive blazers in my wardrobe—for a third of the price which I am so proud of.”

Beyond design, Capsule WD is shifting the way women approach their wardrobes. Understanding that the modern woman is often overwhelmed by trend-led purchases that don’t seamlessly integrate, Ash introduced a streamlined shopping experience: 30% off when purchasing the full capsule and 20% off when selecting six or more pieces.

“The issue I kept seeing was that we’re living in a time where more is more, which often leaves women overwhelmed, buying trend-led pieces that don’t actually work with the rest of their wardrobe. It’s no surprise so many of us end up saying, ‘I have nothing to wear.’ Capsule WD was born from a desire to change that by giving women the chance to build a curated, versatile wardrobe that is incredibly chic and stylish while also making getting dressed feel effortless.”

Pricing was a key priority for Ash, who was determined to make the capsule as accessible as possible. To achieve this, Capsule WD offers exclusive discounts for those purchasing the full collection or curating their own. “I’m so proud that our full 11-piece capsule can be purchased for under $2,000.”

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Long before Capsule WD officially launched, its presence was already being felt. Ash’s personal journey—sharing the highs, the lows, and the in-between moments of building her brand—has cultivated a loyal following that has propelled Capsule WD into the spotlight.

“I knew I wanted to create a community-led brand from the very start,” she reflects. “I started sharing all things capsule wardrobe over a year ago. But so much of it came from just being real, honest, and vulnerable. I didn’t wait until everything was ‘perfect’—I wanted people to feel like they were building Capsule WD with me.”

This sense of connection and transparency have been the most powerful part of the journey for Ash. The excitement leading up to the launch was palpable, and now, just days in, the immediate sellouts are proof that Capsule WD isn’t just a brand—it’s a movement.

From an idea first scribbled down over a tipsy honeymoon dinner in Italy, to a launch where pieces flew off the shelves, the journey of Capsule WD has been remarkable. “The most surreal moment has definitely been seeing the response from my community to date. It’s been so emotional to watch people connect with the brand on such a deep level, it’s more than I could have hoped for. To feel that kind of support is something I’ll never forget.”

With multiple styles completely selling out on launch night, it’s clear that this is only the beginning for Capsule WD. For those looking to secure their slice of effortless elegance, consider this your sign: move fast, because the world is watching—and wearing—Capsule WD.